Terms and Conditions

The website is operated by [FLUME LEGAL ENTITY NAME], trading as FLUME.

Our registered address is:

[FLUME REGISTERED ADDRESS]

In these Terms, FLUME, we, us and our refer to the company responsible for operating the website.

You can contact us at connect@flumeglobal.com.

By accessing or using the FLUME website, you agree to these Terms and Conditions.

You should read these Terms before using the website, submitting information, downloading a resource or completing an assessment.

When you submit a form or request a resource, you confirm that the information you provide is accurate and that you are authorised to provide it.

When you use the website on behalf of a company or other organisation, you confirm that you are authorised to act on its behalf.

When you do not agree with these Terms, you should stop using the website.

The FLUME website is intended primarily for business professionals and organisations interested in Middle East growth, market entry, regional strategy and pipeline development.

You must be at least 18 years old to submit an enquiry, request a call or provide personal information through the website.

You are responsible for ensuring that your use of the website is permitted by the laws that apply to you.

The website provides information about FLUME, FLUME Pulse and the following FLUME products:

• Market Evaluation
• Strategy & Build
• Growth Engine
• Pipeline on Demand

The website may also provide:

• Business resources
• Reports and Playbooks
• The Regional Readiness Check
• Client examples and testimonials
• Event and market information
• Enquiry and call request forms

Website content is provided for general business information.

Availability of website content does not mean that FLUME has agreed to provide services to you or your organisation.

You may use the website for lawful business and informational purposes.

You may:

• View and read website content
• Download resources that FLUME makes available to you
• Complete the Regional Readiness Check
• Submit a genuine business enquiry
• Request a conversation with FLUME
• Share links to publicly available FLUME pages
• Use downloaded resources internally within your organisation, subject to the intellectual property terms below

You must use the website responsibly and in accordance with applicable law.

You must not:

• Use the website for an unlawful, fraudulent or misleading purpose
• Provide false or misleading information
• Submit information on behalf of another person without authority
• Attempt to gain unauthorised access to the website, database, systems or accounts
• Interfere with the website or introduce malicious code
• Use automated tools to scrape, copy or extract website content without written permission
• Attempt to avoid website security or rate limits
• Use the website to send spam or unsolicited communications
• Copy or republish substantial website content without permission
• Use FLUME content to train, improve or supply an artificial intelligence model without written permission
• Misrepresent a relationship with FLUME
• Use FLUME branding in a way that suggests endorsement or partnership without permission
• Use the website in a way that may damage FLUME, our clients, other users or service providers

FLUME may investigate suspected misuse and take reasonable steps to protect the website and its users.

Most areas of the FLUME website do not require an account.

FLUME may introduce protected resources, client areas or account based features in the future.

Where login details are provided, you must:

• Keep them secure
• Not share them with an unauthorised person
• Notify FLUME if you believe they have been compromised
• Provide accurate account information

You are responsible for activity carried out through your account unless the activity resulted from a failure within FLUME systems that was outside your control.

FLUME may suspend access when reasonably necessary to protect the website, users or business information.

The Book a Call form allows you to request contact from FLUME.

Submitting the form does not create a confirmed appointment, contractual relationship or obligation for FLUME to provide services.

FLUME may contact you using the information submitted to:

• Respond to your enquiry
• Understand your regional priorities
• Arrange a suitable conversation
• Identify the FLUME product that may be most relevant

FLUME is not required to accept every enquiry or business opportunity.

A call, meeting or discussion does not create a binding service agreement.

Any services must be confirmed through a separate written proposal, order form, statement of work or contract.

FLUME may provide Playbooks, reports, templates, frameworks, checklists and other downloadable resources.

Unless stated otherwise, resources are provided for your personal professional use or internal use within your organisation.

You may not:

• Sell a FLUME resource
• Publish the full resource publicly
• Remove copyright or ownership notices
• Present the resource as your own work
• Modify and distribute it as a competing product
• Use it to provide a competing commercial service
• Upload it to a public document library without permission
• Use it to train or supply an artificial intelligence system without permission

You may quote short extracts for legitimate commentary, provided FLUME is clearly credited.

Resources are provided for general guidance. They are not a guarantee of business results.

FLUME may update, replace or withdraw a resource at any time.

The Regional Readiness Check provides a general business assessment based on the answers submitted.

The assessment may provide:

• An overall readiness score
• Category scores
• Areas of strength
• Priority areas
• General recommendations

The result is intended to support internal consideration and business planning.

It is not:

• Legal advice
• Financial advice
• Tax advice
• Investment advice
• Regulatory advice
• A formal market valuation
• A guarantee that a company will succeed in the Middle East
• A replacement for a detailed Market Evaluation

Scores and recommendations are generated using the information provided and the scoring structure used by FLUME.

Incomplete, inaccurate or unrealistic answers may affect the usefulness of the result.

FLUME may change the assessment questions, scoring method and recommendations as the tool develops.

The website and its content are owned by or licensed to FLUME.

This includes:

• Text
• Graphics
• Branding
• Logos
• Reports
• Playbooks
• Frameworks
• Assessment questions
• Scoring structures
• Recommendations
• Website design
• Software
• FLUME Pulse descriptions and interfaces
• Client examples created by FLUME

The FLUME name, logo and product names may be protected as trade names, trademarks or other intellectual property.

Using the website does not transfer ownership of any intellectual property to you.

You may not reproduce, adapt, distribute or commercially exploit FLUME content without written permission, except where limited use is expressly allowed by these Terms or applicable law.

You are responsible for the information you submit through the website.

You confirm that:

• The information is accurate to the best of your knowledge
• You are authorised to provide it
• It does not infringe another person’s rights
• It does not contain unlawful, harmful or confidential information that you are not authorised to share

You should not submit:

• Passwords
• Banking credentials
• Identity documents
• Health information
• Sensitive personal information
• Confidential client information
• Trade secrets
• Information subject to professional secrecy

FLUME may use submitted information to respond to your request, operate the relevant website feature and improve our services in accordance with our Privacy Policy.

You retain ownership of information you provide.

You grant FLUME permission to process and use it for the purposes described at the time of collection and in our Privacy Policy.

FLUME processes personal information in accordance with our Privacy Policy.

The website may use cookies and similar technologies. See our Cookie Policy for details.

Where required, non essential technologies will be managed through the website consent settings. You can review or change your choices at any time. Cookie Settings.

By using website forms, you confirm that you have reviewed the relevant privacy notice.

The website may contain links to websites, platforms or services operated by other organisations.

These links may include:

• Social media platforms
• Booking or meeting platforms
• Analytics and technology providers
• Public reports
• Client websites
• Partner websites

FLUME does not control external websites.

A link does not necessarily mean that FLUME approves, endorses or guarantees the external website, its content or its services.

You should review the terms and privacy information of any external website you visit.

FLUME aims to keep the website available and functioning properly.

We do not guarantee that the website will always be:

• Available
• Uninterrupted
• Error free
• Free from harmful code
• Compatible with every device or browser

FLUME may suspend or restrict access for maintenance, security, legal or operational reasons.

FLUME may change or remove website features without notice where reasonably necessary.

Website content is provided for general business information.

It should not be treated as legal, tax, accounting, regulatory, investment or financial advice.

You should obtain advice from an appropriately qualified professional before making decisions that require specialist advice.

Market information, timelines, commercial examples and regional guidance may change over time.

You are responsible for evaluating whether information is suitable for your organisation and circumstances.

Using the website, downloading a resource, completing an assessment or speaking with FLUME does not automatically create a client, advisory, fiduciary, partnership, employment or agency relationship.

A client relationship begins only when the relevant parties enter into an approved written agreement.

Any proposal or discussion is subject to final agreement, availability, scope, commercial terms and internal approval.

FLUME takes reasonable care when preparing website content.

However, website content is provided on a general information basis.

To the fullest extent permitted by applicable law, FLUME does not guarantee:

• That all content is complete, current or error free
• That a particular market opportunity exists
• That a campaign will generate a particular result
• That a business will secure customers, meetings, opportunities or revenue
• That an assessment score predicts commercial success
• That examples from previous work will be repeated

Business outcomes depend on many factors outside FLUME control.

Nothing on the website should be interpreted as a promise, warranty or guaranteed result.

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

Subject to that statement and to the fullest extent permitted by applicable law, FLUME will not be responsible for indirect or consequential losses resulting solely from use of the website or reliance on general website content.

This may include loss of:

• Revenue
• Profit
• Business opportunity
• Data
• Goodwill
• Anticipated savings
• Commercial reputation

FLUME is not responsible for loss caused by:

• Information supplied inaccurately by a user
• Decisions made without appropriate professional advice
• External websites or services
• Events outside FLUME reasonable control
• Unauthorised access caused by a user failing to protect their own device or account information

Any liability relating to paid FLUME services will be governed by the separate agreement covering those services.

You are responsible for losses, claims and reasonable costs arising from your deliberate unlawful use of the website or your serious breach of these Terms.

This does not apply to losses caused by FLUME or circumstances outside your reasonable control.

FLUME may take appropriate action where website misuse infringes intellectual property, privacy, security or other legal rights.

FLUME may suspend, block or terminate access to all or part of the website when reasonably necessary.

This may occur where:

• A user breaches these Terms
• There is suspected fraud or unlawful activity
• There is a security threat
• Access may harm FLUME, another user or a service provider
• FLUME is required to act by law or a competent authority

Where appropriate, FLUME may report unlawful activity to the relevant authorities.

FLUME may change:

• Website content
• Product descriptions
• Resource availability
• Assessment questions
• Assessment scoring
• Forms
• Features
• Website structure

These changes may be made to improve the website, reflect FLUME services, maintain security or meet legal requirements.

FLUME is not required to keep every previous version of the website available.

FLUME may update these Terms when:

• The website changes
• New features are introduced
• Legal requirements change
• FLUME business operations change

The latest version will be published on this page.

The Last updated date at the top of the page will be changed when the Terms are revised.

Continued use of the website after revised Terms are published means that the revised Terms apply from that point onward.

Where a change materially affects an active account or service, FLUME may provide additional notice where appropriate.

These Terms and any dispute relating to the website are governed by:

[GOVERNING LAW]

The courts with jurisdiction will be:

[COURT JURISDICTION]

Before starting formal proceedings, you and FLUME should first attempt to resolve the issue through good faith discussion.

Nothing in this section removes any mandatory rights or legal protections that cannot lawfully be excluded.

Entire agreement

These Terms, together with the Privacy Policy and any notices shown within a website feature, form the agreement governing use of the website.

Separate written agreements govern paid FLUME services.

Severability

If one part of these Terms is found to be invalid or unenforceable, the remaining parts will continue to apply.

No waiver

A delay by FLUME in enforcing a right does not mean that the right has been waived.

Assignment

You may not transfer your rights or obligations under these Terms without written permission from FLUME.

FLUME may transfer its rights and obligations as part of a genuine restructuring, merger, acquisition or transfer of business.

Third party rights

Unless expressly stated, these Terms do not give rights to another person or organisation.

Headings

Section headings are provided to make the Terms easier to read and do not change their meaning.

Questions about these Terms and Conditions can be sent to:

[FLUME LEGAL ENTITY NAME] [FLUME REGISTERED ADDRESS]

Email connect@flumeglobal.com

Use Terms and Conditions in the email subject.