01
A living audience.
Every conversation, campaign and download feeds Pulse, so it reflects who’s engaged and active right now, always current, always moving with the market.
FLUME PULSE™ — PROPRIETARY TECHNOLOGY
The largest living audience of B2B tech buyers in the region.
Our proprietary first-party audience of the people who actually buy technology in the Middle East.
Pulse is a living audience, the most comprehensive set of B2B technology decision-makers and buyers in the Middle East, built over 20 years from real conversations, interactions and content engagement. It grows and moves with the market, and it tells us exactly who is ready to buy.
WHY IT MATTERS
Imagine knowing exactly who in the region is already looking for what you sell, before you spend a penny finding them. That’s what changes the economics of entering a new market. It’s also what most agencies can’t give you.
WHAT IT IS
The intelligence engine behind FLUME.
LAYER 01
Regional Intelligence
Audience · Accounts · Content · Signals
LAYER 02
FLUME Pulse
Synthesis · Context · Prioritisation
LAYER 03
Commercial Action
Targeting · Planning · Pipeline
PULSE BRINGS TOGETHER
- 01Regional audience knowledge
- 02Account and buyer information
- 03Content engagement
- 04Campaign response
- 05Relationship context
- 06Opportunity history
PULSE HELPS FLUME
- 01Prioritise relevant accounts
- 02Identify important buyer groups
- 03Understand audience interests
- 04Recognise developing engagement
- 05Improve campaign relevance
- 06Give sales teams stronger context
WHAT MAKES PULSE DIFFERENT
Four reasons Pulse is unlike anything else in the region.
02
The most comprehensive in the region.
The deepest first-party picture of B2B technology buyers and decision-makers in the Middle East, built by us, from our work here.
03
Built from real engagement.
Pulse is made of behaviour, the conversations people have had, the content they’ve engaged with, the actions they’ve taken. That’s why the signal is genuine intent.
04
Pinpoints who’s ready to buy now.
Pulse tells you not just who to target, but who is in-market and ready right now, so your budget goes to demand that already exists.
PULSE IN ACTION
See the intelligence behind the decisions.
Pulse brings audience, engagement and account information together in a format that supports targeting, planning and pipeline development.
FLUME · PULSE
FLUME · PULSE
FLUME · PULSE
HOW PULSE POWERS EVERYTHING
Pulse is the engine under everything we do. Market Evaluation, Strategy & Build, Growth Engine and Pipeline on Demand all run on Pulse.
A living regional audience is the hardest thing in this market to build, and the most valuable thing to have on your side.
01
Market Evaluation
Evaluates market opportunity, prioritises countries, maps buyers and recommends the right route to market.
Explore Market Evaluation02
Strategy & Build
Creates the regional strategy, operating model and execution plan required to grow with confidence.
Explore Strategy & Build03
Growth Engine
Builds predictable regional pipeline through priority account engagement and qualified commercial opportunities.
Explore Growth Engine04
Pipeline on Demand
Delivers flexible, campaign-based demand generation with qualified, CRM-ready leads.
Explore Pipeline on DemandFLUME PULSE
See what Pulse can do for your pipeline.
Book a free 30-minute strategy call and we’ll show you who in your category is in-market right now.